Chief Executive Officer
Lebin Guo
Insurance & business strategy
Insurance experience spanning Taikang Life, AIA and insurance distribution. Brings a background in channel development, business management and insurance technology.
Experience in China.
A perspective
beyond borders.
WiseFin is the international-facing brand of Chengdu Weisifan Technology Co., Ltd., the operating company behind Zhibao Cloud. We bring insurance technology experience to partners in international markets.
Built on Zhibao Cloud’s
experience in China
130+Insurers
400+Intermediaries
4,000+Branches
500k+Agents
Figures reported by Zhibao Cloud for its China business.
Focused on the
business of insurance.
Our story began with a team in Shenzhen in 2017. The Chengdu company was established in 2018, with Zhibao Cloud becoming its insurance technology brand in China.
The product portfolio spans brokers and agencies, insurers, bank distribution, loss adjusters and MGAs. WiseFin brings that experience to international business conversations, with implementation scoped around each partner’s market.
Explore Zhibao Cloud2017
The beginning
The founding team started its business in Shenzhen.
2018
A technology foundation
The Chengdu company was established, developing the Zhibao Cloud brand.
WiseFin
An international perspective
Our international-facing brand connects the company’s experience with new partner needs.
Our leadership
Insurance knowledge.
Product and engineering depth.
Meet the leadership of the operating company behind WiseFin and Zhibao Cloud.
Chief Operating Officer
Cheng Zhang
Product & international operations
A background in finance and computer science, with product and operating experience at Tencent, China Mobile Fetion and Woqu Travel’s overseas business.
Chief Technology Officer
Jun Lu
Architecture & engineering
A computer science graduate of the University of Electronic Science and Technology of China and former senior architect at HP, with insurance business-system development experience.
Leadership profiles and original photographs from Zhibao Cloud’s company website.
What brings us together
Better technology.
Stronger insurance businesses.
We build the systems that help people do their work well.
Let’s build your
next chapter.
Tell us where you want to take your insurance business. Let’s explore how the right technology can help.
Talk to our team